An advertising agency pairs a brand of energy drink with images of extreme sports to create a positive association. However, many consumers do not buy the drink because they consciously evaluate the drink's high sugar content and decide it is unhealthy.
Explain one limitation of classical conditioning as an explanation of human behavior, with reference to this scenario.
205 exam-style questions on Edexcel A Level Psychology Content, covering Main features of classical conditioning, Pavlov (1927) salivation in dogs, Main features of operant conditioning, Properties of reinforcement, Behaviour modification and shaping, Main features of social learning theory, Social learning stages, Bandura (1961, 1963) Bobo doll experiments, Bandura (1965) vicarious reinforcement, Learning theories and phobias, Treatments for phobias, Individual differences, and Developmental psychology. Each one has a worked solution and a mark scheme showing where the marks go.