Researchers wanted to investigate whether conformity to majority influence develops similarly cross-culturally from early childhood into adulthood. They sampled 320 children and 180 adults of varying ages from two distinct socio-cultural environments: an urban German city and a rural Samoan community.
To measure conformity, participants took part in an adapted version of a classic conformity task where they had to choose between a clearly correct individual judgment and an incorrect majority consensus voiced by peers.
| Age | Urban German (%) | Rural Samoan (%) |
|---|---|---|
| 5 | 55 | 50 |
| 6 | 50 | 52 |
| 7 | 45 | 55 |
| 8 | 40 | 58 |
| 9 | 35 | 62 |
| 10 | 30 | 65 |
| 11 | 25 | 70 |
| 12 | 20 | 72 |
| 13 | 18 | 75 |
| 14 | 15 | 78 |
| 15 | 12 | 80 |
| 16 | 10 | 82 |
| Adult | 45 | 35 |
Analyse the data in Table 1 to explain two conclusions that the researchers investigating conformity and culture might draw from these results.
205 exam-style questions on Edexcel A Level Psychology Content, covering Main features of classical conditioning, Pavlov (1927) salivation in dogs, Main features of operant conditioning, Properties of reinforcement, Behaviour modification and shaping, Main features of social learning theory, Social learning stages, Bandura (1961, 1963) Bobo doll experiments, Bandura (1965) vicarious reinforcement, Learning theories and phobias, Treatments for phobias, Individual differences, and Developmental psychology. Each one has a worked solution and a mark scheme showing where the marks go.