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Research methods and skills

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Question 24

Marcus's Research on Social Influence

Marcus conducted a study to investigate whether shoppers are more likely to comply with a request to sign a petition depending on what the person asking is wearing. He used two conditions: a researcher dressed in high-vis workwear, and the same researcher dressed in casual clothing (jeans and a t-shirt).

He recorded the number of shoppers who agreed to sign the petition and those who refused in each condition. The results are shown in Table 1.

Table 1: Compliance rates by clothing type

Person in high-vis workwearPerson in casual clothes
Approved and signed the petition186
Declined to sign the petition1224

Explain one improvement that could be made to the experimental design used in Marcus's research.

[2]

Research methods and skills Questions

  1. A Level
  2. /Psychology
  3. /Research methods and skills

Practise Edexcel A Level Psychology Research methods and skills with exam-style questions for A Level Psychology. 657 questions covering Research methods and skills, matched to the Edexcel A Level Psychology (9PS0) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.

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