Newspaper Article: The Great Plastic Turnabout – How reusable bags became the norm

Fifteen years ago, carrying a reusable shopping bag was seen as a niche, eccentric habit of a tiny minority of environmental campaigners. Most shoppers expected and used free single-use plastic bags for every shopping trip. Today, the vast majority of the British public bring their own shopping bags, and using single-use plastics is increasingly viewed as socially unacceptable. This national shift followed persistent media campaigns, grassroots activist pressure, and eventually, government levy legislation.