A municipal environmental survey reveals that the percentage of households in a major city who actively compost their organic waste has grown from just 3% in 2008 to over 65% today. The movement was originally spearheaded by a small, local community action group called 'EarthTurn'.
Using your knowledge of social influence processes in social change, explain how this shift in behaviour may have occurred.
38 exam-style questions on AQA A Level Psychology Minority influence. Each one has a worked solution and a mark scheme showing where the marks go.