Two corporate consultants, Marcus and Elena, notice that staff at their multinational firm are experiencing exceptionally high rates of burnout. They decide to launch an internal advocacy campaign to persuade senior management and their colleagues to transition the firm to a flexible four-day working week.
Describe the roles of consistency and commitment in minority influence. Explain how Marcus and Elena could demonstrate consistency and commitment as part of their campaign.
38 exam-style questions on AQA A Level Psychology Minority influence. Each one has a worked solution and a mark scheme showing where the marks go.