A small group of residents in a town want the local council to ban single-use plastics in all local shops. The majority of residents and business owners are currently opposed to the ban because of the cost.
With reference to the scenario, outline and discuss how flexibility and commitment could be used by the small group of residents to influence the majority.
38 exam-style questions on AQA A Level Psychology Minority influence. Each one has a worked solution and a mark scheme showing where the marks go.