An urban planning committee is investigating the impact of a newly introduced pedestrianisation zone in a busy town centre. They collect qualitative feedback from local business owners using open-ended interview questions about how the scheme has affected their daily logistics and customer footfall.
Briefly explain one disadvantage the committee might face when analysing the qualitative data collected from these interviews.
235 exam-style questions on AQA A Level Psychology Data handling and analysis. Each one has a worked solution and a mark scheme showing where the marks go.