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Data handling and analysis

Data handling and analysis

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Question 28

A cognitive psychologist is investigating the impact of ambient lighting temperature on the creative output of game designers.

Over a three-week period, the overhead smart lighting in the designers' studio is programmed to transition daily between a warm amber light (3000 K) and a cool daylight white (6500 K). The designers are unaware that the lighting is being manipulated.

At the end of each daily shift, instead of completing a numerical rating scale, each designer is asked to write a brief, unstructured journal entry describing their creative experience, their flow state, and any mental blocks they encountered during that day's session.

Explain one strength of collecting qualitative data in this study.

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Markscheme

Data handling and analysis Questions

  1. A Level
  2. /Psychology
  3. /Data handling and analysis

235 exam-style questions on AQA A Level Psychology Data handling and analysis. Each one has a worked solution and a mark scheme showing where the marks go.

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