What content analysis is
What content analysis is

Content analysis is a research technique for studying communication by systematically coding words, images or recordings into categories. It often starts with qualitative material such as interview transcripts, adverts, films or social media posts.
Step-by-step lessons on AQA A Level Psychology Content analysis (A-level only). Each one builds up to exam-style questions. Start with the compulsory core topics before tackling the more evaluation-heavy optional and issues-and-debates content.