When joining a new local running club, Arjun notices that all the members wear a specific brand of highly expensive trail running shoes. Although Arjun prefers his own brand and knows it is better for his feet, he decides to buy and wear the expensive brand to fit in and avoid standing out. Meanwhile, another new member, Clara, who has never run on trails before, also buys the shoes because she assumes the experienced members know which brand is best for trail running.

With reference to Arjun and Clara, outline two explanations of conformity.