Elena starts a new job at an environmental charity. On her first day, she notices everyone uses reusable coffee cups and recycles meticulously. Even though she has never recycled before and privately thinks it is too much effort, she starts recycling and purchases a reusable cup to fit in with her new colleagues. However, after attending several seminars organized by the charity detailing the severe ecological impact of plastic waste, she becomes genuinely convinced of the importance of recycling and now does it at home too.

Discuss normative social influence and informational social influence as explanations for conformity. Refer to Elena's behaviour in your answer.