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Approaches in Psychology

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Question 14

Item: The FocusFlow Campaign

A promotional video on social media for a new productivity app, 'FocusFlow', features a highly popular, charismatic tech influencer who is shown sitting at a chaotic, messy desk, looking extremely stressed and overwhelmed by constant smartphone notifications.

The influencer sighs deeply and rubs their temples. A calm voiceover says: 'Drown out the chaos, find your flow.' The influencer then taps a single button on their phone to open the FocusFlow app. Instantly, a soft, pleasant chime plays, a glowing green ring appears on the screen, and the influencer takes a deep, peaceful breath. They smile serenely and begin typing rapidly and smoothly as their messy desk setup magically organizes itself.

The video ends with a shot of the influencer smiling directly at the camera, giving a thumbs-up, as onscreen text reads: 'Reclaim your focus with FocusFlow.'

Using your knowledge of Social Learning Theory, explain how the FocusFlow promotional video might influence viewers' mediational processes.

[6]
Markscheme

Approaches in Psychology Questions

  1. A Level
  2. /Psychology
  3. /Approaches in Psychology

248 exam-style questions on AQA A Level Psychology Approaches in Psychology, covering Learning approaches, Cognitive approach, Biological approach, Psychodynamic approach (A-level only), Humanistic Psychology (A-level only), and Comparison of approaches (A-level only). Each one has a worked solution and a mark scheme showing where the marks go.

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