A television advert for a new cordless lawnmower, called 'VoltForce', features a well-known male Premier League football player struggling to push an old, heavy manual mower through deep grass. He looks completely exhausted and stops, wiping sweat from his forehead.
A young boy runs over, hands him a sleek, lightweight 'VoltForce' electric mower, and says, 'Unleash the power!' The footballer winks at the camera, easily glides through the thick grass, and performs his signature goal celebration. The boy cheers and claps.
The advert ends with the voiceover, 'Score a perfect lawn with VoltForce.'
Using your knowledge of social learning theory, suggest how this advert could be modified to increase the sales of VoltForce to female customers.
248 exam-style questions on AQA A Level Psychology Approaches in Psychology, covering Learning approaches, Cognitive approach, Biological approach, Psychodynamic approach (A-level only), Humanistic Psychology (A-level only), and Comparison of approaches (A-level only). Each one has a worked solution and a mark scheme showing where the marks go.