Describe and evaluate operant conditioning as a way of explaining human behaviour. Refer to Dr. Aris's campaign to encourage electricity reduction in your answer.
Dr. Aris's Scenario
Dr. Aris is a sustainability officer who wants to encourage residents in a local community to reduce their household electricity consumption.
She introduces a £10 weekly surcharge for any household whose electricity usage exceeds a high baseline threshold.
Dr. Aris also offers a £15 local grocery voucher to any household that reduces their weekly electricity usage by 15% or more.
Finally, she announces that households that achieve this 15% reduction for four consecutive weeks are exempt from the mandatory, monthly three-hour community street-sweeping duty.
248 exam-style questions on AQA A Level Psychology Approaches in Psychology, covering Learning approaches, Cognitive approach, Biological approach, Psychodynamic approach (A-level only), Humanistic Psychology (A-level only), and Comparison of approaches (A-level only). Each one has a worked solution and a mark scheme showing where the marks go.