Describe and evaluate operant conditioning as a way of explaining human behaviour. Refer to Marcus's campaign to encourage active travel in your answer.
Marcus's Scenario
Marcus is an HR Manager who wants to encourage employees at his company to use active travel (cycling or walking to work) rather than driving.
He introduces a £5 daily parking fee for any employee who drives a car to work alone.
Marcus also offers a free breakfast voucher at the office canteen to any employee who cycles or walks to work.
Finally, he announces that employees who cycle or walk to work at least three times a week are exempt from completing the company's tedious weekly vehicle safety checklist.
248 exam-style questions on AQA A Level Psychology Approaches in Psychology, covering Learning approaches, Cognitive approach, Biological approach, Psychodynamic approach (A-level only), Humanistic Psychology (A-level only), and Comparison of approaches (A-level only). Each one has a worked solution and a mark scheme showing where the marks go.