An online advertisement for a new energy drink, called 'Apex', features a famous professional snowboarder successfully landing a complex trick on a halfpipe.
The snowboarder smiles, drinks from a can of Apex, and holds it up to a cheering crowd. The ad ends with the slogan, 'Reach your peak with Apex.'
Use your knowledge of social learning theory to explain why the company wanted to use a famous professional snowboarder in the advertisement.
248 exam-style questions on AQA A Level Psychology Approaches in Psychology, covering Learning approaches, Cognitive approach, Biological approach, Psychodynamic approach (A-level only), Humanistic Psychology (A-level only), and Comparison of approaches (A-level only). Each one has a worked solution and a mark scheme showing where the marks go.