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Approaches in Psychology

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Question 37

AeroWhey Campaign

A social media promotional video for a premium protein powder, 'AeroWhey', features a highly successful male Olympic weightlifter straining to lift a massive barbell. After successfully completing the lift, he grunts, smiles, and drinks a shake made with AeroWhey. A young male gym-goer watches him in awe and starts clapping.

The video ends with the slogan: "Fuel your inner champion with AeroWhey."

Using your knowledge of social learning theory, suggest how this promotional campaign could be modified to increase the sales of AeroWhey to female gym-goers.

[2]
Markscheme

Approaches in Psychology Questions

  1. A Level
  2. /Psychology
  3. /Approaches in Psychology

248 exam-style questions on AQA A Level Psychology Approaches in Psychology, covering Learning approaches, Cognitive approach, Biological approach, Psychodynamic approach (A-level only), Humanistic Psychology (A-level only), and Comparison of approaches (A-level only). Each one has a worked solution and a mark scheme showing where the marks go.

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