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Opportunity cost

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Question 4

The UK Intercity Rail Sector

The UK’s prominent long-distance rail operator, LNER, has reported strong passenger growth with passenger revenues reaching £1.3bn, in the financial year ending March 2023. As one of the largest UK long-distance operators, LNER faces intense competition from other rail networks (Avanti West Coast and Grand Central), alternative transport modes such as coaches (National Express and Megabus), and domestic budget airlines.

2020/212021/222022/23
LNER6.218.423.3
Avanti West Coast8.122.329.8
CrossCountry7.416.922.3
Grand Central0.41.11.8
Hull Trains0.20.81.2

Source: ORR

Table 1 – UK Long-distance Passenger Journeys (millions)

LNER operates key routes along the East Coast Main Line, filling an average of 82% of its seat capacity on peak services. Traditionally, intercity train operators have targeted a capacity utilization rate of around 70% to balance passenger comfort with profitability.

To manage demand, rail operators have widely adopted dynamic pricing models where ticket prices rise as the departure date approaches. Table 2 shows how prices quoted for two routes on the network were significantly lower if booked on 15 January 2023 compared to 1 July 2023.

RouteDate when price was quotedDate of travel
12 July 202310 September 20235 December 2023
London to Edinburgh15 January 2023£65£52£45
1 July 2023£145£85£60
London to Newcastle15 January 2023£38£29£26
1 July 2023£82£45£34

Source: National Rail Enquiries (accessed 15/01/23 & 01/07/23)

Table 2 – Standard Single ticket rail prices quoted on different dates

On most long-distance routes, users can choose between standard rail services or pay a premium for additional amenities such as seat reservations, hot food, and lounge access.

OperatorBasic priceSeat reservationHot meal & lounge access
LNER£52Free£35
Avanti West Coast£68Free£40
Grand Central£44£4£28

Table 3 – Ticket options and add-ons for London to Edinburgh (to travel on 10 September 2023)

Using Table 2, explain the concept of opportunity cost.

[2]

Opportunity cost Questions

  1. A Level
  2. /Economics
  3. /Opportunity cost