The Aegean Sea’s high-speed passenger ferry sector has seen significant growth, with major operator SeaJets reporting ticket revenues of €185 million for the season ending October 2023. As one of the largest operators in the Cyclades, SeaJets faces intense competition from other ferry lines (Blue Star Ferries and Golden Star Ferries), domestic flights, and private charter services.
Table 1 – Cyclades High-Speed Passenger Journeys (millions)
| Operator | 2021 | 2022 | 2023 |
|---|---|---|---|
| SeaJets | 2.1 | 4.8 | 5.9 |
| Blue Star Ferries | 3.5 | 6.2 | 7.4 |
| Minoan Lines | 1.2 | 2.4 | 3.1 |
| Golden Star Ferries | 0.8 | 1.5 | 1.9 |
| Fast Ferries | 0.5 | 1.1 | 1.4 |
SeaJets operates key routes from Piraeus and Rafina, filling an average of 85% of its passenger capacity during the peak summer months of July and August. Traditionally, ferry operators have targeted a capacity utilization rate of around 75% to balance passenger comfort with vessel operational efficiency.
To manage high seasonal demand, ferry operators have adopted dynamic pricing systems where ticket prices rise sharply as the departure date approaches. Table 2 shows how prices quoted for two main routes were significantly lower if booked on 10 February 2023 compared to 5 June 2023.
Table 2 – Standard Single passenger ferry prices quoted on different dates
| Route | Date when price was quoted | Date of travel | ||
|---|---|---|---|---|
| 15 June 2023 | 1 August 2023 | 20 September 2023 | ||
| Athens to Santorini | 10 February 2023 | €55 | €70 | €48 |
| 5 June 2023 | €135 | €115 | €72 | |
| Athens to Mykonos | 10 February 2023 | €42 | €50 | €35 |
| 5 June 2023 | €88 | €78 | €52 |
On most routes, passengers can choose between standard salon seats or pay a premium for additional amenities such as business class lounge access, private cabins, and priority boarding.
Table 3 – Ticket options and add-ons for Athens to Santorini (to travel on 1 August 2023)
| Operator | Basic price | Reserved Aircraft-type Seat | Business Class Lounge & Buffet |
|---|---|---|---|
| SeaJets | €70 | Free | €45 |
| Blue Star Ferries | €85 | Free | €50 |
| Golden Star Ferries | €62 | €5 | €35 |
Using Table 2, explain the concept of opportunity cost.