VeloGlide is a dominant dockless electric scooter-sharing platform. Established 4 years ago, it currently operates 120,000 scooters across 35 major cities, facilitating over 75 million rides annually. In these urban markets, VeloGlide accounts for approximately 62% of all micro-mobility trips.
Evaluate, using an appropriate diagram or diagrams, the advantages and disadvantages of a perfectly contestable market.