With reference to the data in Figure 1, explain the market structure that best describes the UK food delivery app market.
Figure 1: Market share of UK food delivery apps (by order volume)
| Brand | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 |
|---|---|---|---|---|---|
| Just Eat | 42.1% | 40.5% | 39.0% | 38.2% | 37.5% |
| Uber Eats | 26.5% | 27.2% | 28.5% | 29.0% | 29.8% |
| Deliveroo | 18.2% | 19.1% | 19.8% | 20.1% | 20.5% |
| Gopuff | 5.1% | 4.8% | 4.5% | 4.0% | 3.8% |
| Pizza Hut Delivery | 3.5% | 3.2% | 3.1% | 2.9% | 2.8% |
| Others | 4.6% | 5.2% | 5.1% | 5.8% | 5.6% |
