| Ticket Category | Price |
|---|---|
| Peak Standard (22–64 yrs) | £36.00 |
| Youth / Student (12–21 yrs) | £22.00 |
| Senior (65+ yrs) | £25.00 |
| Child (3–11 yrs) | £15.00 |
| Twilight Ticket (Entry after 4 PM) | £18.00 |
With reference to Figure 1, discuss the likely impact of price discrimination on Novus Science & Exhibition Centre's profit. Include an appropriate diagram in your answer.
