An investigation by the FCA into the personal current account market concluded that consumers have been missing out on £1.2 billion a year due to high unarranged overdraft fees and low credit interest rates compared to what would be expected in a fully competitive market. It found that 65% of account holders have remained with their primary bank for over 10 years. These customers could save or earn around £250 more a year by switching to a different provider, but consumer inertia remains high.
However, the FCA found no explicit proof of collusive behavior among the 'Big Four' traditional high street banks. Furthermore, digital-only 'challenger' banks have grown rapidly, achieving a combined market share of 15% in personal current accounts.
To stimulate market dynamism and protect consumers, the regulator has promoted measures to open up and increase competition in retail banking. These include:
With reference to Extract A, discuss the likely effectiveness of 'measures to open up and increase competition' in the UK retail banking market.