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The rational consumer benchmark

The rational consumer benchmark

The rational consumer model assumes that people weigh up all available options and choose the one that maximises their utility. Utility is the satisfaction or benefit gained from consuming a good or service.

1.2.10 Alternative views of consumer behaviour Lesson

  1. A Level
  2. /Economics
  3. /1.2.10 Alternative views of consumer behaviour

Step-by-step lessons on Edexcel A A Level Economics 1.2.10 Alternative views of consumer behaviour. Each one builds up to exam-style questions. Start with the core supply-and-demand models before moving on to the more evaluation-heavy macroeconomic policy topics.

Lessons