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Rational Choice and Incentives

Rational Choice and Incentives

Economics often assumes that people are rational decision makers. This means they weigh the costs and benefits of their options and choose the option that best meets their objective.

1.2.1 Consumer behaviour Lesson

  1. A Level
  2. /Economics
  3. /1.2.1 Consumer behaviour

Step-by-step lessons on AQA A Level Economics 1.2.1 Consumer behaviour. Each one builds up to exam-style questions. Start with the core supply-and-demand models before moving on to the more evaluation-heavy macroeconomic policy topics.

Lessons