Behavioural Economics and Choice
Behavioural Economics and Choice
Behavioural economics recognises that people do not always make fully rational decisions. They may be influenced by habits, inertia, social norms, limited attention and the way choices are presented.
Step-by-step lessons on AQA A Level Economics 1.2.4 Behavioural economics and economic policy. Each one builds up to exam-style questions. Start with the core supply-and-demand models before moving on to the more evaluation-heavy macroeconomic policy topics.