How Choice Architecture Steers Decisions
How Choice Architecture Steers Decisions
Behavioural economics recognises that people do not always make fully rational decisions. Their choices can be influenced by limited attention, decision overload, social norms and a tendency to accept the easiest option.
Step-by-step lessons covering AQA A Level Economics 1.2.4 Behavioural economics and economic policy for A Level Economics. Each lesson works through exam-style questions in Paper 1, Paper 2 and Paper 3 format. Start with the core supply-and-demand models before moving on to the more evaluation-heavy macroeconomic policy topics.