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1.2.3 Aspects of behavioural economic theory
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The Rational Ideal and Real Behaviour

The Rational Ideal and Real Behaviour

The rational consumer is assumed to have complete information, unlimited processing ability and strong self-control. They compare all relevant options and choose the combination that maximises utility.

1.2.3 Aspects of behavioural economic theory Lesson

  1. A Level
  2. /Economics
  3. /1.2.3 Aspects of behavioural economic theory

Step-by-step lessons covering AQA A Level Economics 1.2.3 Aspects of behavioural economic theory for A Level Economics. Each lesson works through exam-style questions in Paper 1, Paper 2 and Paper 3 format. Start with the core supply-and-demand models before moving on to the more evaluation-heavy macroeconomic policy topics.