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The Rational Ideal and Real Behaviour

The Rational Ideal and Real Behaviour

Traditional economic models often assume that consumers have enough information and processing power to choose the option that maximises their utility. Behavioural economics studies systematic ways in which actual choices depart from this rational ideal.

1.2.3 Aspects of behavioural economic theory Lesson

  1. A Level
  2. /Economics
  3. /1.2.3 Aspects of behavioural economic theory

Step-by-step lessons on AQA A Level Economics 1.2.3 Aspects of behavioural economic theory. Each one builds up to exam-style questions. Start with the core supply-and-demand models before moving on to the more evaluation-heavy macroeconomic policy topics.

Lessons