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What marketing really means

What marketing really means

Marketing is the process of identifying, anticipating and satisfying customer needs and wants in a way that helps the business achieve its objectives. It links what customers value with what the business chooses to offer.

The purpose and role of marketing Lesson

  1. A Level
  2. /Business
  3. /The purpose and role of marketing

Step-by-step lessons on OCR A Level Business The purpose and role of marketing. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons