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Card 1 of 23

What are the three core elements of the marketing process?

A
  • Setting product prices
  • Promoting the product
  • Distributing it to customers
B
  • Identifying customer needs
  • Anticipating future needs
  • Satisfying needs to meet business objectives
C
  • Recruiting suitable employees
  • Training the workforce
  • Motivating staff to meet objectives
D
  • Producing goods efficiently
  • Controlling operating costs
  • Maximising output from resources

Card 1 of 23

The purpose and role of marketing Flashcards

  1. A Level
  2. /Business
  3. /The purpose and role of marketing

23 flashcards on OCR A Level Business The purpose and role of marketing: the key terms, formulae and case studies you need to recall for Component 01, Component 02 and Component 03.

Flashcards