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Card 1 of 23

A customer [     ] is any interaction with a business; these interactions create customer [     ].

A

A customer segment is any interaction with a business; these interactions create customer segments.

B

A customer touchpoint is any interaction with a business; these interactions create customer loyalty.

C

A customer touchpoint is any interaction with a business; these interactions create customer data.

D

A customer profile is any interaction with a business; these interactions create customer data.

Card 1 of 23

Technology in marketing Flashcards

  1. A Level
  2. /Business
  3. /Technology in marketing

23 flashcards on OCR A Level Business Technology in marketing: the key terms, formulae and case studies you need to recall for Component 01, Component 02 and Component 03.

Flashcards