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What place really means

What place really means

Map of direct physical, direct digital, indirect, agent, and multi-channel distribution routes from producer to customers, with control, reach, convenience, cost, and customer data labelled

Place is the part of the marketing mix about how a product or service gets to the customer. It is the route to the customer, not just the location of one shop.

Place/distribution Lesson

  1. A Level
  2. /Business
  3. /Place/distribution

Step-by-step lessons on OCR A Level Business Place/distribution. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons