Skip to content

Course home

x
Sign up
x

Market basics

Market basics

Two-by-two grid showing mass versus niche on one axis and B2C versus B2B on the other, with Tesco, Burberry, Microsoft 365 and Rolls-Royce aircraft engines placed in the four quadrants.

A market is any situation where buyers and sellers exchange goods or services. A target market is the specific group of customers a business chooses to serve.

How markets may differ Lesson

  1. A Level
  2. /Business
  3. /How markets may differ

Step-by-step lessons on OCR A Level Business How markets may differ. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons