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Customer experience across the journey

Customer experience across the journey

Customer journey diagram showing awareness, consideration, purchase, use, after-sales, key drivers, outcomes, and measurement methods

Customer experience is the overall impression a customer forms from every interaction with a business before, during, and after buying. It covers the whole customer journey, not just the product itself.

Customer experience Lesson

  1. A Level
  2. /Business
  3. /Customer experience

Step-by-step lessons on OCR A Level Business Customer experience. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons