What promotion does
What promotion does
Promotion is one of the 4Ps of the marketing mix: product, price, place and promotion. It is the way a business communicates with customers and other stakeholders to inform, persuade or remind them about a product, service or brand.
Step-by-step lessons on Eduqas A Level Business Promotion. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.