What market research is for
What market research is for
Market research is the systematic collection and analysis of data about customers, competitors and the wider market. Businesses use it to reduce uncertainty before making decisions about products, prices, promotion, locations and target customers.
Step-by-step lessons on Eduqas A Level Business Market research. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.