What market research is for
What market research is for
Market research is the systematic collection and analysis of data about customers, competitors and the wider market. Businesses use it to reduce uncertainty before making decisions about products, prices, promotion, locations and target customers.
Step-by-step lessons covering Eduqas A Level Business Market research for A Level Business. Each lesson works through exam-style questions in Component 1, Component 2 and Component 3 format. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.