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Card 1 of 26

Why do businesses carry out market research before major decisions?

A

To replace managerial judgement by making decisions automatically.

B

To reduce uncertainty by providing evidence for decisions.

C

To justify existing decisions by collecting evidence afterwards.

D

To eliminate all risk by guaranteeing successful decisions.

Card 1 of 26

Market research Flashcards

  1. A Level
  2. /Business
  3. /Market research

26 flashcards on Eduqas A Level Business Market research: the key terms, formulae and case studies you need to recall for Component 1, Component 2 and Component 3.

Flashcards