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What is the marketing mix?

What is the marketing mix?

Hub diagram of the marketing mix with the 7Ps in the centre and context factors such as geography, offer type, business size, market scope and competition around the outside

The marketing mix is the set of decisions a business makes about how it markets a product or service to a chosen target market. The classic 4Ps are Product, Price, Place and Promotion, and services usually add People, Process and Physical evidence.

Decisions about the marketing mix Lesson

  1. A Level
  2. /Business
  3. /Decisions about the marketing mix

Step-by-step lessons on Eduqas A Level Business Decisions about the marketing mix. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons