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Corporate strategy: direction of the whole business

Corporate strategy: direction of the whole business

Corporate strategy is the long-term direction of the whole business. It decides which markets the firm will operate in, which products it will offer, and how resources will be used to meet objectives.

Theories of corporate strategy Lesson

  1. A Level
  2. /Business
  3. /Theories of corporate strategy

Step-by-step lessons on Edexcel A Level Business Theories of corporate strategy. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons