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Marketing in a global context

Marketing in a global context

Marketing is not just advertising. It is the process of identifying customer needs, creating value and communicating that value profitably.

Marketing Lesson

  1. A Level
  2. /Business
  3. /Marketing

Step-by-step lessons on Edexcel A Level Business Marketing. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons