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What distribution means

What distribution means

Flow diagram comparing five distribution channels from producer to customer: direct, retailer, wholesaler, agent or broker, and online marketplace.

Distribution is the "place" part of the marketing mix. It is about how a product or service gets from the producer to the final customer.

Distribution Lesson

  1. A Level
  2. /Business
  3. /Distribution

Step-by-step lessons on Edexcel A Level Business Distribution. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons