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Why culture and social factors matter

Why culture and social factors matter

Concept map showing cultural and social factors such as tastes, language, religion, branding and demographics feeding into product, price, place and promotion, ending with the choice to standardise, adapt or glocalise

A business entering a foreign market is not only moving a product. It is entering a new set of meanings, habits and expectations, so the same offer may not create the same response.

Cultural/social factors Lesson

  1. A Level
  2. /Business
  3. /Cultural/social factors

Step-by-step lessons on Edexcel A Level Business Cultural/social factors. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons