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From purpose to targets

From purpose to targets

Hierarchy showing mission statement, corporate aims, SMART corporate objectives, and functional objectives flowing from broad to specific

Businesses need direction, so senior leaders usually start with a mission statement, then set corporate aims, and finally translate these into corporate objectives. Strategy is the long-term plan used to achieve those objectives.

Corporate objectives Lesson

  1. A Level
  2. /Business
  3. /Corporate objectives

Step-by-step lessons covering Edexcel A Level Business Corporate objectives for A Level Business. Each lesson works through exam-style questions in Paper 1, Paper 2 and Paper 3 format. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons