From purpose to targets
From purpose to targets

Businesses need direction, so senior leaders usually start with a mission statement, then set corporate aims, and finally translate these into corporate objectives. Strategy is the long-term plan used to achieve those objectives.
Step-by-step lessons on Edexcel A Level Business Corporate objectives. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.