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Branding, promotion and demand

Branding, promotion and demand

Concept map showing promotion methods and brand-building activities feeding into a strong brand, which leads to added value, premium prices and lower price elasticity of demand Promotion is communication used to inform, persuade or remind customers about a product. A brand is the name, design, reputation and associations that make that product recognisable and different.

Branding and promotion Lesson

  1. A Level
  2. /Business
  3. /Branding and promotion

Step-by-step lessons on Edexcel A Level Business Branding and promotion. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons