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From whole market to target market

From whole market to target market

Flow diagram showing whole market split into demographic, geographic, psychographic and behavioural segmentation, then chosen target segment, attractiveness checklist, and the 4 Ps

A market is the whole group of buyers and sellers for a product or service. A target market is the specific group of customers a business chooses to focus on instead of trying to sell to everyone.

Target market Lesson

  1. A Level
  2. /Business
  3. /Target market

Step-by-step lessons on AQA A Level Business Target market. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons