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What "product" really means

What "product" really means

Product is one of the 4Ps in the marketing mix. In business, product means the whole offer a customer buys, not just the physical item.

Marketing mix: product Lesson

  1. A Level
  2. /Business
  3. /Marketing mix: product

Step-by-step lessons on AQA A Level Business Marketing mix: product. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons