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Card 1 of 25

In the marketing mix, does a product have to be physical?

A

Yes - it must include stock held in a shop or warehouse.

B

No - it can include services, digital products and branded experiences.

C

Yes - it must be a physical good sold to customers.

D

No - it can include advertising, discounts and distribution channels.

Card 1 of 25

Marketing mix: product Flashcards

  1. A Level
  2. /Business
  3. /Marketing mix: product

25 flashcards on AQA A Level Business Marketing mix: product: the key terms, formulae and case studies you need to recall for Paper 1, Paper 2 and Paper 3.

Flashcards