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The Strategic Role of Price

The Strategic Role of Price

Price is the amount of money a customer is asked to pay to acquire a good or service. In the marketing mix (Product, Price, Place, Promotion), price holds a unique position. It is the only element that directly generates sales revenue; the other three elements represent costs.

Marketing mix: price Lesson

  1. A Level
  2. /Business
  3. /Marketing mix: price

Step-by-step lessons on AQA A Level Business Marketing mix: price. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.

Lessons