What is international marketing?
What is international marketing?
International marketing means researching, targeting and satisfying customer needs in more than one country. Unlike domestic marketing, the business must understand overseas customers, competitors and market conditions as well as those at home.
Step-by-step lessons on AQA A Level Business International marketing (A-level only). Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.