Why customer needs come first
Why customer needs come first
Customer needs are the problems, preferences or requirements that customers want a product or service to satisfy. They can be functional, like low price or convenience, or emotional, like trust, reassurance or status.
Step-by-step lessons on AQA A Level Business Identifying/anticipating/understanding customer needs. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.